I’m a digital product designer focused on creating unique, usable, and accessible customer experiences

+4 years shaping digital solutions with real-world impact.

Let’s collaborate

Open to both freelance and permanent positions

Portrait of Paula Alves

DON’T HIRE ME IF...

  • You don’t want a multidisciplinary professional
  • You skip strategy and jump straight into visuals
  • You don’t value conversion rates or business impact
  • You want pretty screens without research
  • You don’t care about accessibility or usability

My expertise in numbers

+4

Years of experience

+30

Completed projects

+10

Industries served

+15

Tools mastered

My last projects

Let's discuss your next project

what they have say about my work

Gabriel Alban

collaborated on Game Story Writer

I had the pleasure of collaborating with Paula Alves, and her expertise as a UX/UI Designer truly impressed me. From our first discussion, Paula showed a remarkable ability to deeply understand user needs and pain points, perfectly translating them into intuitive and highly functional design solutions. She particularly excelled in addressing visual fatigue, proposing a minimalist and accessible solution that was crucial for game developers. Her attention to branding, visual hierarchy, typography, and accessibility testing was exemplary. Paula isn't just a designer who creates beautiful interfaces; she's a professional who investigates, thinks strategically, and delivers impactful results. I highly recommend her to any team.

Cleyson Barbosa

collaborated on Dysoft Consulting

Paula is an incredible professional: punctual, delivers high-quality work, and is always highly participative in everything. I thoroughly enjoyed working with her.

Hércules Lopes

collaborated on a private project

Paula is an exceptionally creative and organized professional. Her ability to bring innovative ideas to the table, combined with a meticulous approach to structuring projects, ensures high-quality and efficient outcomes. A true asset to any team.

Cleyton Barbosa

collaborated on Dysoft Consulting

Collaborating with Paula was an incredibly smooth and productive experience. Beyond her mastery of design aesthetics and meticulous attention to detail, she truly understands the importance of collaboration. Paula consistently delivers high-quality results, demonstrating a remarkable ability to listen actively, adapt swiftly, and propose creative solutions with agility. She is the type of professional who is always available and makes the entire process efficient and seamless. I highly recommend her!

Ianca Garcia

colaborou em SIP

Working with Paula is always synonymous with impeccable organization. She is an exceptionally creative individual who consistently seeks to understand and research user successes and challenges with genuine curiosity ✨.
My 5 stars go to this incredible professional!

Pâmela Santos

collaborated on eChá

Paula is an exceptional and talented colleague in the field of design. During our time at university, I had the opportunity to observe her dedication and commitment in every project she undertook. Paula possesses a keen eye for detail, which enables her to capture nuances that many might overlook. Her creativity and technical skill consistently shine through her work, resulting in designs that not only meet expectations but often exceed them. I am confident that she will make significant contributions to any endeavor she chooses to pursue. I recommend her without hesitation!

Maria Luiza Menezes

collaborated on Agência Macedo

Working with Paula was a highly productive experience. She possesses an impressive ability to not only design visually appealing and responsive landing pages but also to translate client needs directly into functional code. Her deliverables were consistently optimized and focused on conversion, making projects significantly more efficient. I highly recommend her!

Areas of Expertise

UX & UI Design

  • User Research
  • Usability Testing
  • Wireframing
  • Prototyping
  • Interaction Design
  • Design Systems
  • Digital Accessibility (WCAG)

Visual Design & Branding

  • Visual Identity
  • Branding
  • Composition
  • Typography
  • Visual Hierarchy
  • Motion Design
  • Graphic Design

Strategy & Data

  • Data-Driven Design / UX
  • Metrics & KPI Analysis
  • Information Architecture
  • User-Centered SEO
  • Business Analysis
  • Business Model Canva
  • SWOT

Agile & Tools

  • Scrum & Kanban
  • Figma
  • After Effects
  • Maze & Hotjar
  • SemRush
  • Tag Manager & GA4
  • HTML, CSS, JS
Get in touch

Let's discuss how my skills can drive your project forward!